Why Co-Branding

Multiple Logos. One Set of Brand Rules.

Co-branded merchandise is where brand consistency usually breaks down. Every partnership, division, and location brings its own logo files, and every order becomes a new round of decisions about which mark to use, at what size, in which color, on which product. Blossom Rocket Co-Branding settles those decisions once, then makes the approved result available to order. Co-Branding helps businesses:

01
Centralize approved logo files and logo variationsB

Centralize approved logo files and logo variations

02
Match merchandise to brand-appropriate product colors

Match merchandise to brand-appropriate product colors

03
Match approved logo treatments to light and dark product colors

Match approved logo treatments to light and dark product colors

04
Give users direct access to branded apparel and promotional products

Give partners, teams, and locations direct access to approved co-branded merchandise

05
Reduce repeated brand decisions across recurring merchandise orders

Reduce repeated brand decisions across recurring merchandise orders

06
Maintain more consistent branding across products and purchases

Maintain more consistent branding across products and purchases

From Brand Files to Storefront

Set Up Each Logo Once and Let the Storefront Handle the Rest.

SplashBrands technology uses your approved logos, preferred product colors, and application rules to build the foundation of the shopping experience.

Simple Steps to Set Up Co-Branding:

Step 1 — Upload Your Logo

Upload your primary logo to begin the storefront setup. The system generates black and white logo versions that can be used when a full-color logo does not provide enough contrast against a product color.

Step 2 — Add Additional Logos and Logo Variations

Upload the other approved marks the program needs to carry, including partner, divisional, location, and program logos, along with horizontal or flat logos, stacked logos, and logo marks. Each logo is configured independently.

Step 3 — Select Brand-Appropriate Product Colors

Choose the apparel and promotional product colors you want represented in the storefront. This allows the product experience to reflect the business's Brand Identity instead of displaying unrelated color options.

Step 4 — Match Logos to Product Colors

The storefront setup previews each logo against the selected product colors. SplashBrands recommends the logo version that provides the strongest visual contrast, and the selection can be changed when another approved logo treatment is preferred.

Step 5 — Add Brand Context

Provide your company website or social profile so the SplashBrands logo team can reference the existing brand if questions arise. Additional application notes can also be provided, such as: Use the flat logo for full-chest T-shirts. Businesses with existing Brand Guidelines can upload those files during setup as another source of brand direction.

Step 6 — Review and Submit

Review the uploaded logos, product-color selections, logo pairings, and brand information before submitting the storefront setup. The SplashBrands logo team can follow up if clarification is needed before the brand configuration is finalized.

What's Included

What's included in Co-Branding Setup?

Co-Branding Solutions Include:

Multi-Logo Setup

Upload your primary logo plus the additional approved logos and logo variations the program needs — partner, divisional, location, and program marks, in horizontal, stacked, icon, or logo-mark formats.

Black & White Logo Treatments

The setup workflow creates black and white treatments of uploaded logos to support products where alternate contrast is required.

Brand-Based Product Colors

Select the apparel and promotional product colors that align with your visual identity and should be available through the storefront.

Logo-to-Color Matching

Preview how each logo appears against different product colors and control which approved logo treatment should be used for each one.

Brand Guidelines & Application Notes

Upload Brand Guidelines and provide additional instructions so the SplashBrands logo team has context for how each identity should be applied.

Direct Product Shopping

The storefront is available on the fly! Users can shop approved co-branded products directly instead of initiating a new merchandise project every time they need something.

Who Co-Branding Best Serves

Built for Brands That Show Up Alongside Other Brands.

Co-Branding is designed for organizations whose merchandise has to carry more than one approved mark, or more than one version of their own.

Explore Services

Co-Branding Benefits:

  • Partnership & Sponsorship Programs

    Produce merchandise that pairs your mark with a partner's or sponsor's using logo treatments both sides have already approved.

  • Multi-Brand Organizations

    Hold parent, divisional, and sub-brand logos in one storefront so each group orders its own approved mark without maintaining separate merchandise processes.

  • Multi-Location Teams

    Give offices, franchises, and regional teams access to location-specific logo variations that still follow one set of brand rules.

  • Multiple Logo Configurations

    Support brands that regularly use horizontal, stacked, icon, or alternate logo treatments across different product applications.

  • Employee Apparel Programs

    Make branded apparel easier to access when employees or teams need additional pieces throughout the year.

  • Event Merchandise

    Provide a repeatable way to purchase branded apparel and promotional products for conferences, trade shows, activations, and company events.

  • Corporate Gifting

    Access branded products for customer, employee, partner, and prospect gifting without rebuilding each merchandise order.

  • Recurring Promotional Product Needs

    Create an always-available merchandise resource for businesses that purchase branded products throughout the year.

Choosing the Right Program

How Co-Branding and Company Stores Differ.

Both are brand-controlled, on-demand merchandise programs powered by SplashBrands. The right one depends on how much store administration and program infrastructure your organization needs around the ordering experience.

Co-Branding vs Company Stores:

Co-Branding

Company Stores

Ongoing access to branded apparel and promotional products

Fully customized enterprise merchandise program

$200 per month

10K per year

Multiple approved logos and logo variations paired with brand-based product colors

Advanced branding controls and expanded customization options with product selection flexibility

Organizations that need merchandise to carry several approved marks consistently

Organizations needing a fully managed, scalable merchandise system with advanced reporting features and administrative controls

Lightweight, always-on branded shopping experience

Comprehensive company-wide merchandise infrastructure

Frequently Asked Questions

Co-Branding

Blossom Rocket Co-Branding is a branded merchandise program powered by SplashBrands' multi-logo storefront technology. It gives organizations ongoing access to apparel and promotional products configured around multiple approved logos, logo variations, and brand colors, so merchandise that carries more than one mark stays consistent with approved brand standards.

Co-branded merchandise is branded apparel or promotional product that carries more than one approved mark, such as a company logo alongside a partner, sponsor, division, or location logo. Co-Branding configures each of those approved marks in advance, including which logo treatment is used on which product color.

Blossom Rocket Co-Branding costs $200 per month for ongoing access to a brand-controlled merchandise storefront configured around your approved logos, logo variations, and product colors.

Co-Branding is designed for organizations whose merchandise needs to carry more than one approved mark, or more than one version of their own — including partnership and sponsorship programs, multi-brand organizations, divisions and sub-brands, and multi-location or franchise teams.

Both are brand-controlled, on-demand merchandise programs powered by SplashBrands. Co-Branding focuses on configuring multiple approved logos, logo variations, and product-color pairings in a lightweight, always-on storefront. Company Stores are designed for larger or more complex merchandise programs that require additional store management, reporting, and administrative capabilities.

Compare Co-Branding With Company Stores

Logo Setup & Brand Control

Businesses upload approved logos and logo variations, select brand-aligned product colors, review logo-to-color pairings, and provide brand information and application preferences. SplashBrands uses these selections to configure the branded storefront experience.

Yes. Businesses can upload multiple approved logos and logo variations, including horizontal logos, stacked logos, logo marks, and brand icons. Each logo is configured independently.

Yes. The SplashBrands setup workflow creates black and white treatments of uploaded logos to provide appropriate logo options across light and dark product colors.

SplashBrands previews logo treatments against selected product colors and recommends appropriate logo-to-color pairings. Businesses can review and change which approved logo treatment is used with each product color.

Yes. Product colors can be configured separately for each approved logo. A partner logo, horizontal logo, stacked logo, or logo mark can each have its own product color selections.

Yes. Brand Guidelines can be uploaded during Co-Branding setup to give the SplashBrands logo team additional context about approved logos, colors, and brand application standards.

Yes. Businesses can provide application notes during setup, such as specifying when a horizontal, stacked, or other approved logo variation should be used on particular merchandise.

The company URL gives the SplashBrands logo team additional brand context when reviewing submitted assets. If questions arise about a logo file or its intended use, the team can reference the existing brand and contact the customer for clarification.

Products & Ordering

Co-Branding gives users access to branded apparel and promotional products available through SplashBrands, creating an ongoing destination for recurring company merchandise needs.

Yes. Businesses select product colors that align with their Brand Identity during setup, helping keep the storefront focused on merchandise colors that fit the brand.

Yes. Once the storefront is available, users can browse and purchase approved co-branded apparel and promotional products directly through it.

No. Approved logos, logo variations, product colors, and logo-to-color preferences are established during setup, so users can return to shop branded products without repeating the full brand configuration process.

Co-Branding connects each approved logo with brand-aligned product colors and logo treatments, creating a repeatable framework for applying a company's Brand Identity across apparel and promotional products — including merchandise shared with partners, divisions, and locations.

Co-Branding establishes core branding decisions once and makes them available for future purchases. This reduces the need to repeatedly select logo files, product colors, and logo treatments for recurring merchandise orders.

SplashBrands

SplashBrands combines proprietary storefront technology with in-house production capabilities to connect brand configuration, product access, decoration, and fulfillment within the same merchandise ecosystem.

SplashBrands provides the multi-logo storefront technology and merchandise infrastructure behind Blossom Rocket Co-Branding. The platform uses approved logo variations, product colors, and brand preferences to create a brand-controlled shopping experience.

Blossom Rocket offers Co-Branding as part of its branded merchandise services, while SplashBrands provides the storefront technology, product infrastructure, logo setup support, production, and fulfillment that power the shopping experience.

Learn More About SplashBrands